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How to Create a Content Marketing Plan

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Be Truthful and Answer These 3 Questions

Transcript from the video:

Hey, you’ve made the decision to start a content marketing plan, but have you asked yourself these three things?

This is Your Marketing Minute from Forward Push and today I wanted to make sure that you ask yourself these three things, be truthful about it and then go ahead and start a content marketing plan.

So first off, who is actually going to create or contribute to this content that you’re gonna be writing and putting on your website?

Second, how will this creative content align with your company’s goals? How is it going to make sure that you receive an ROI?

And third, how will you tell stories that resonate with your audience and get them excited about your brand? Think about these three questions, figure out the answers and then go ahead and start a content marketing plan.

My name’s Marc Apple, and this has been Your Marketing Minute from Forward Push.