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Transcript from the video:
Everyone’s doing it, are you? This is Your Marketing Minute from Forward Push, and today I’m talking about the four ways to use social media to grow your business. By now you have heard, and you have seen that every one of your competitors and maybe even yourself, has taken a go at social media.
Whether that’s Facebook, Instagram or even trying to build up your LinkedIn following and making sure that you are connecting with the right people. So today, let’s look at four ways to use these channels to grow your business.
Number one: Great imagery. Don’t skimp on getting a photographer to take pictures of your products or of your location or you and your team. This is somewhere where you don’t want to go cheap. And if you have to lower your costs and you can’t really afford a professional photographer at this time, then by all means, make sure you get a good lighting system so that you can really take great pictures from your phone of your products and your staff. Nothing wrong with it right now, you’ll just make it a goal that eventually you will hire someone professional to take great photography and imagery of you and your products number.
Number two: use inbound marketing techniques to drive people from social media to your website. With the right wording and the right content, you can get people to go from your social channels to your website to make appointments with you, download guides and reach out for your help. So that’s number two in the four ways to use social media to grow your business.
Number three: you’re gonna have to use a paid strategy. Yep, As you know, organic reach on Facebook is getting lower and lower by the day. We’re now hearing that Instagramis certainly going to become the same way to become the same way soon enough. So you are going to have to pay to get some of your posts shown in front of your audience. That’s the situation we’re in and we all need to go ahead and put a little money behind our social media strategy and our posts.
And lastly, be an optimistic realist. Yes, it’s not going to happen overnight. You’re not going to all of a sudden wake up one morning with a ton of Followers or a ton of Likes, but if you stay with it, you’re consistent, follow the steps that I’ve given you, you will start to see results on your social media channels.
So that’s it for this episode of Your Marketing Minute from Forward Push, four ways to use social media to grow your business.