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How a World Event Effects Local Searches

Transcript from the video:

Even with all the searches of how to, World Cup, Avicii, Kate Spade, people are still using Google to find things near them. Case in point. When there was the Thai cave incident that happened this year, we had people stuck in a cave, scuba divers went in to rescue them. The week of that rescue, searches for scuba diving lessons near me rose 110%. No doubt about it, when you need something and it’s close by, you’re going to Google to find out what it is.