TV Streamers: We’ll Watch When We Want To
Convenience counts more as a reason to watch than content availability
A new survey from M-Go of those that stream media has found that the new TV shows (defined as still on the air) are the most popular type of programming (68% of the respondents). While new movies (46%) and older movies (44%) follow behind.
Other findings:
– Men are more likely to stream using a desktop computer, while women are 3 times more likely to use a tablet
– Men are more likely than women to stream every day (41% vs. 26%)
How do you watch your online content?
By Marc Apple
Marc Apple is recognized as a leader in the marketing industry and has 20+ years of experience helping businesses of all sizes improve their digital marketing. He specializes in website design, SEO, social media, and paid search programs. He is a frequent contributor to other marketing websites and speaks regularly about marketing to small business owners and startups. To learn about Marc and to contact him, visit his author bio page.
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