The Importance Of Google+’s Local Listings

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Make Sure Your SMB is Found in a Google Search

Social media is obviously a big part of any marketing campaign, and while the hype tends to go to the best-known (Facebook, Twitter) or the most demographically appealing (Pinterest), the most important social media account for your business might be one that’s most overlooked: Google Plus.

Google Plus (or as the company brands it, Google+) isn’t exactly popular among notable targets. Teens and young adults aren’t really flocking to it. However, for businesses, it’s extremely valuable for one reason in particular — because Google owns it. Google+ listings and status updates are given extra weight by the company’s search engine spiders, so any business that wants to rise above the competition should make sure that they’re prepared.

What’s Really Important With Google Plus?

The most important aspect of this account is the Google+ Local listing, which is more or less Google’s direct competitor to Yelp. Not only do these records rank above indexed pages from Yelp and other local directories, they come with an added bonus of streamlining the literal call to action. When someone views a Google+ Local listing, they can immediately click on a link to place a phone call or click on a map to get directions.

For local brick-and-mortar businesses, this removes hurdles between search and communication, which can drive new customers to your business faster. Remember, Google’s plethora of functions — from maps to their smartphone platform to local listings — is beginning to seamlessly blend together under one account. As Google continues to dominate the search market, particularly for Android-powered devices, optimizing your exposure under the Google platform continues to be one of the smartest business decisions you can make.

By Marc Apple


By Marc Apple

Marc Apple is recognized as a leader in the marketing industry and has 20+ years of experience helping businesses of all sizes improve their digital marketing. He specializes in website design, SEO, social media, and paid search programs. He is a frequent contributor to other marketing websites and speaks regularly about marketing to small business owners and startups. To learn about Marc and to contact him, visit his author bio page.


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