The Facebook News Feed: What’s New

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What’s Different in Your Facebook News Feed

If your Facebook news feed looks different, it’s not just the design that has recently changed. You should be seeing more stories that are better suited to you.

If you’re like me and most other Facebook users, there are about 1,500 stories per day that could appear in your news feed. That’s a lot, which is why Facebook only shows you about 20% of them, meaning that you’re not seeing about 80% of what you might like to see. This is where Facebook is trying to get better at personalizing your experience.

Let’s take a look at what the Facebook algorithm has done to your news feed over the last few months.


You should be seeing more of:

Auto-play videos: from your friends and ads.

Better content: not one to let Twitter become the social media platform for what’s happening right now, your news feed should be filled with high quality content.

Brand advertising: Facebook gave brands a helping hand earlier this year when the algorithm was changed to help brands reach a bigger audience when they tagged another brand in a post. By doing this, the brands are able to reach both brands’ audiences.

Larger photos: that cute baby photo now spans the entire width of the news feed.

Resurface content: Part of that better content we mentioned should be coming from posts that Facebook really wants to make sure you are seeing.  In fact, you might be seeing some of the same posts twice, maybe more. Yes, this can be a bit annoying, but rest assured that Facebook is making sure that you don’t miss a conversation that has evolved since you first read it.

You should be seeing less of:

Less quality: It’s still a little vague on how Facebook is deciding if that Star Wars meme is lower quality than the Old Spice one, but they have said they are doing their best to eliminate lower quality posts from your news feed.

Link baiting: Yes, it’s great to ask a user to like or share your content, but Facebook considers that trying to beat the system. Just deliver great content and your users will do the rest for you.

Spam: Say goodbye (hopefully) to those links that bring you to page full of ads. Facebook is calling these links ‘spammy’ and has said that when a user clicks on them and doesn’t Like or share, they are spammy and won’t be shown to others.

Facebook’s news feed is ever evolving and the more you participate the greater chance you’ll have of seeing more of the things you like in your own news feed. 

By Marc Apple


By Marc Apple

Marc Apple is recognized as a leader in the marketing industry and has 20+ years of experience helping businesses of all sizes improve their digital marketing. He specializes in website design, SEO, social media, and paid search programs. He is a frequent contributor to other marketing websites and speaks regularly about marketing to small business owners and startups. To learn about Marc and to contact him, visit his author bio page.


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