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Successful Marketing For Tech Start-Ups

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Startup Marketing Conference

Startup marketing can be a tricky beast. You’ve only got so much time and resources to spend, and the field is incredibly competitive. How does a tech startup get traction against all odds? In most cases, it’s identifying a message and a target audience, then creatively connecting the dots between the two. When we worked with Capriza, a $23.5 million startup, we delivered this by putting together a series of white papers and related infographics to cover all bases.

Other startups used more unorthodox methods. Learn more about how companies like Lyft and Postmates found unique ways to market themselves at the SFAMA blog, and don’t forget SFAMA’s upcoming Startup Marketing event, August 19, at Betts Recruitment.

By Marc Apple

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By Marc Apple

Marc Apple is recognized as a leader in the marketing industry and has 20+ years of experience helping businesses of all sizes improve their digital marketing. He specializes in website design, SEO, social media, and paid search programs. He is a frequent contributor to other marketing websites and speaks regularly about marketing to small business owners and startups. To learn about Marc and to contact him, visit his author bio page.

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7 Steps to Having a Digital Marketing Plan Workbook

Get actionable tips for how to build your digital marketing strategy so you can grow your brand and your revenue.