Social Media and Gender

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Are Women on LinkedIn?

A new study from the Pew Research Center finds that women are the majority users of all social media except for LinkedIn, with 24% of online men using the site compared to 19% of online women.

As an active user of LinkedIn, I have not found this to be true in the groups that I participate in. 

Other findings from the study:

  • 76% of online women use Facebook, compared to 60% of online men
  • 20% of online women and 17% of online men use Instagram
  • 18% of online women use Twitter vs 17% of online men
  • Pinterest is where the women are, with 33% on online women pinning compared to 8% of online men

By Marc Apple


By Marc Apple

Marc Apple is recognized as a leader in the marketing industry and has 20+ years of experience helping businesses of all sizes improve their digital marketing. He specializes in website design, SEO, social media, and paid search programs. He is a frequent contributor to other marketing websites and speaks regularly about marketing to small business owners and startups. To learn about Marc and to contact him, visit his author bio page.


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