Small Businesses That Build Their Email Lists = Repeat Business, Relationships

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Email list growth is a constant endeavor for many small businesses

A new survey conducted by ConstantContact among more than 700 customers using its email marketing product revealed that 57% of the respondents said they are always actively trying to grow their email lists. For most small businesses, email list growth is primarily driven by:

– A desire to foster repeat business (44%)

– Build relationships with customers (39%)

About 1 in 10 say they primarily grow their lists in order to engage customers for referrals.

Other findings from the study:

– More than 2 in 3 respondents said they train employees to ask for customer contact information

– 42% of respondents collect business cards in order to grow their lists

– Close to 6 in 10 gather contact information at events by using sign-up sheets.

As a Constant Contact Solution Provider, Forward Push can help you with your email marketing. It’s free to sign up and we can help you get started building a list and growing your contacts. Contact us now to learn more.

By Marc Apple


By Marc Apple

Marc Apple is recognized as a leader in the marketing industry and has 20+ years of experience helping businesses of all sizes improve their digital marketing. He specializes in website design, SEO, social media, and paid search programs. He is a frequent contributor to other marketing websites and speaks regularly about marketing to small business owners and startups. To learn about Marc and to contact him, visit his author bio page.


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