What’s Next for Google’s Panda Algorithm?

Last week Google’s Matt Cutts spoke at the Search Marketing Expo and mentioned that Google is working on the “next generation” of their Panda algorithm update. While not unexpected, the good news is that this update will be softer and a little bit friendlier to small businesses’ websites.

What is Google Panda?

Released in February 2011, Google Panda is a change to the Google algorithm that ranks sites in the search engine’s results pages. The change aimed to lower the rank of what Google deemed “low quality” sites or “thin sites.”

Since it’s release, Panda has been run about once a month filtering out these low quality sites and raising the bar for site owners if they want to be in one of the precious  top slots in a search.

What This Means for Local SMBs?

Just because this algorithm change is going to be less of a hassle to local small and medium sized business owners, this isn’t the time to slack off. The regular Google algorithm that we face day in and day out is still in play. Now is not the time to stop providing regular quality content, and being active in social media.

Is your site receiving the traffic you need from Google searchers? Have you been effected by the Panda algorithm change and haven’t recovered? If so, let’s see if we can help you turn it around.

By Marc Apple