Should My Local Business Be On Social Media?
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The Need for Social Media and Local Businesses Explained
Recently, UM, a division of IPG Mediabrands, conducted their social media Wave 7 study. Their participants ranged in ages between 16-54, and they asked them to rate the level of their agreement with the statement that there are too many companies involved in social networking. The results may be surprising. Within the U.S., 47.1 percent of respondents had some level of agreement. Only 18.6 percent disagreed. 48.9 percent of the respondents who agreed were men and 45.4 percent were women. In addition, 46% of respondents between the ages of 16-44 exhibited a range of agreement, and 45-54-year-olds agreed at a rate of 50 percent. The ethnicity breakdown of those who agreed was: 54.2 percent Asian Americans, 49.9 percent Hispanics, 47 percent Caucasians, and 43.4 percent of African-American.
However, the study showed that being involved in social media is not a negative. They also asked the respondents their range of agreement with the statement that if social media pages reflect companies in a more positive light. 33.9 percent of social networking Americans agreed, 26 percent disagreed, and the rest remained unbiased.
Creating a More Influential and Targeted Social Media Strategy
This is the current question businesses are contemplating. A social media strategy is more than just opening up five social media accounts and posting updates. It has to focus on your particular market. Additionally, it must provide relevant information. This is a task that social media experts, such as Forward Push Media have the experience to provide.
Why You Need Social Media
Among other things, it is a way to reach out to current and potential clients without leaving your business location. You have the opportunity to engage millions of viewers from all over the globe. Social media gives you the ability to increase your brand awareness and affinity, enhance your marketing campaigns, learn important consumer trends, and gauge how customers view your products or services.
The question is, do you have a social media manager who understands your business, your market, and how to effectively use social media outlets to your advantage?
Navigating the Maze
So, how do you determine where and how to manifest content for your company? Forward Push can help you become proactive about your messaging with a customized social media campaign. Each social network has a different audience with varying means of rapport involved. Forward Push also has the expertise to produce your content for you, and even become your social media manager.
There is no question your local business should be on social media. But, you do need to have a thoughtful strategy.
By Marc Apple
By Marc Apple
Marc Apple is recognized as a leader in the marketing industry and has 20+ years of experience helping businesses of all sizes improve their digital marketing. He specializes in website design, SEO, social media, and paid search programs. He is a frequent contributor to other marketing websites and speaks regularly about marketing to small business owners and startups. To learn about Marc and to contact him, visit his author bio page.
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