Should I Use a Video for my B2B Content Marketing Strategy?
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Why B2B video content marketing should be part of your B2B SEO plan
Internet video is everywhere these days, from ads to YouTube — but for B2B content marketing? While this may seem like a new idea to some small and medium business owners, the truth of the matter is that technology has caught up to ambition, meaning that video is an extremely viable means of reaching out to your audience. Fancy editing software and massive server space are no longer required; in fact, anyone with a smartphone can essentially launch a B2B video content marketing campaign.
What are the possibilities? The great thing about video content marketing is that it lives on perpetually in way that traditional text SEO can’t, particularly from a user standpoint. At Forward Push, our business marketing videos are used for:
- YouTube presence: YouTube’s searches and related videos mean that any video on their site can live on indefinitely.
- Search marketing: Google and other search engines give a greater weight to video results. In addition, video-specific searches produce an independent search avenue that stand apart from general web search results.
- Social marketing: Videos shared through social media produce a call to action more than a simple text update.
- Email marketing: Studies have shown that email blasts with the word “Video” in the subject receive higher click and open rates.
Video can be used in a number of ways to distinguish your business from the competition. As long as it fits your brand, video content marketing can engage users in many different ways. They can be funny, educational, informative, or a little of all of the above. With video, it’s easier than ever to convey a personality that fits your brand identity, and there may even be someone on your staff that has a natural on-camera ability.
By being proactive with video content marketing, your B2B strategy can stay on the cutting edge. At the same time, the numbers don’t lie — videos are driving customer conversion and engagement, and when done properly, can deliver a unique expression of your brand identity. If the thought of stepping in front of a camera seems daunting, then contact Forward Push today — our business marketing video service can create video content that engages while expanding your search presence.
By Marc Apple
By Marc Apple
Marc Apple is recognized as a leader in the marketing industry and has 20+ years of experience helping businesses of all sizes improve their digital marketing. He specializes in website design, SEO, social media, and paid search programs. He is a frequent contributor to other marketing websites and speaks regularly about marketing to small business owners and startups. To learn about Marc and to contact him, visit his author bio page.
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