Instagram Ups Their Game for you to Shop and Buy
Transcript from the video
This is Your Marketing Minute from Forward Push, and are you ready to do some shopping? Actually, are you ready to do some buying, and are you ready to do that on Instagram?
Well, the social media giant is hoping that you are with the launch of checkout on Instagram. So in the past, just yesterday, you could just go through your Instagram feed and you’d be able to see a product, you could click on it and get more information about it, but in order to purchase it, you actually had to go to the brand’s website. Well, no longer, with checkout on Instagram.
Now when you see a shopping tag, they have taken it to a whole new level. You can click on it. You’ll actually be able to go check out more information about the product, and actually make the purchase right in your Instagram app. So you don’t need to go anywhere. And in this world that we’re living in where our attention span is going down, down, and down, having the ability to just look, click, and buy is certainly gonna make Instagram a much better platform for brands to create sales opportunities.
So if you’re sellin’ on Instagram, make sure that you’ve got checkout on Instagram working.