What Is SEO & How Can It Help Me?
Search Engine Optimization (SEO) is the process by which companies enhance their website ranking on search engines like Google and Bing. It includes keyword selection and placement, linking to other websites, and ensuring certain guidelines are met.
By focusing on correct SEO optimizations, you can improve lead generation, enhance credibility in your industry, and grow your business.
These SEO updates have helped one of our clients improve their organic (unpaid) website traffic by over 160%. We continue to replicate these results for companies across industries, always ensuring we’re using the most up-to-date techniques.
What Does Poor Website SEO Mean?
Poor SEO is often called “black hat”, and includes techniques considered “illegal” by search engines. Common black hat techniques include keyword stuffing and excessive links to low-quality websites, both of which can get your website removed from the search engine entirely.
Not all SEO strategies are black hat, though. Some are simply outdated or not executed properly, so business owners don’t see the results they’re looking for. This is why it’s important to always follow the latest recommendations from search engines regarding keyword placement, formatting, and link building, which is the process of linking to external websites as well as other pages on your own website.
Poor website SEO can lead to slow business growth, and limited brand awareness. Both are important if you want to reach sales goals! This is why working with an experienced SEO agency can help you improve your website’s ranking.
How an SEO Agency Can Improve Your Website’s Ranking
You’re busy enough growing your business without wondering if you’re using the right SEO techniques. Hiring an experienced SEO agency will help you grow online, without you wondering if you’re using the right keywords.
An agency will help you determine the best keywords for your company. This is based on competition, your niche, and search volume. Then, they’ll help you develop the content where those keywords will be used. This includes blog posts and web pages.
They will also help you develop the technical SEO on your website, which includes linking to high quality websites, ensuring the right meta tags are used, and more. This combination of approaches ensures that your website ranking will begin to improve.
The right SEO strategy requires a long-term focus, but it is possible to improve how and where your website appears online. We recommend that all clients make a six-month minimum commitment so we can build a strong foundation that works with search engines, not against.
Together, we can create a website that produces results. Interested? Let’s chat.