What Is Responsive Website Design?
Responsive web design enhances the user experience so people can easily find what they’re looking for. This functionality is coded into the website, so that a mobile user sees a simplified form of what a desktop user sees.
Each of these experiences are developed for the corresponding type of device. This ensures that users find what they’re looking for and can easily make purchases, sign up for newsletters, and schedule appointments.
Why Is Responsive Design Important?
Responsive web design is important because it reflects how people use the Internet. More than half of Internet browsing is done on mobile, and your website needs to be ready. Whether your goal is increased sales or improved information gathering, a website with responsive design is one of the most valuable investments you can make into your business.
What to Look for in a Responsive Website
Did you know that not all websites are truly mobile-optimized? Some website builders offer mobile-friendly websites, but the templates don’t offer enough customization, leaving mobile websites lacking in design features and user experience.
The best responsive websites won’t just realign text, images, and videos. Rather, they’ll focus on what text, images, and videos are needed in the mobile version, and what can be nested or removed to create a better experience.
Image and video compression are also essential. Compression removes small pieces of data within the file, which improves the loading speed. The faster a page loads, the more usable the website.
When looking to update your website, a truly responsive and mobile-optimized design will help visitors find information quickly so they can purchase or schedule appointments easily, increasing your sales.
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