What is Pay Per Click Marketing?
Pay Per Click (PPC) marketing is a type of marketing that specializes in advertising on search engines like Google and Bing. You only pay when someone clicks on your ad, rather than how many times people see it, making it an efficient way to spend a paid marketing budget.
PPC is auction-based, which means companies work to outbid each other on search phrases related to their industry so that they can achieve the best position possible in search results. While most of this can be automated today, there still needs to be a thorough, well-managed strategy in place so that you see results. This is where a PPC marketing agency can help.
What Do Our PPC Management Services Include?
A PPC marketing company specializes in choosing the right search phrases and the right bid so that you get the sales, lead generation, or store traffic you’re looking for. The best strategy for your company varies based on your goals and budget, so a PPC specialist will work with you to determine how to best spend that budget throughout the month to maximize the results you’re looking for.
Management services also include:
- Researching what keywords your audience is using.
- Employing retargeting techniques to stay top-of-mind with your prospective customers.
- Making updates as needed to ensure you’re seeing the results you’re looking for.
- Regular reporting on how campaigns are running, what updates they are making, and what to expect in the coming month.
If your current PPC campaign management services don’t include an evolving strategy as competition and performance evolves over time, it’s time for a change.
How Do I Find the Best Marketing Agency for Me?
Finding the best PPC marketing company for you involves looking at a few key areas. You want a company that is experienced in your industry, and can provide case studies to show how their strategy works.
It’s also essential that the company you’re looking to work with has had success with your budget level. Strategies change depending on how much you spend each month, so the best PPC agency for your company will be one that knows how to achieve success with your budget.
If you’re looking for a PPC company that has a proven track record of success, let’s chat. Our team has proven success in multiple industries, and is ready to put that experience to work for your company.