Pay Per Click Advertising for Local Businesses
Getting first page results on search engines simply through Search Engine Optimization takes time. Thankfully, there’s another way to get those first-page results.
Pay per click (PPC) advertising is an auction-based advertising method where you only pay when someone clicks on your ad. You bid against other advertisers on your chosen keywords, and whoever has the highest bid wins that placement on the first page. These ads can promote products, services, or your company as a whole in front of users who are already searching for what you have to offer.
Pay Per Click Advertising Equals Growth
With the right strategy, you can drive traffic to your website, which will then help grow sales and general awareness for your company. If you’re a local Atlanta small business, you can also increase calls to your office or storefront with a very easy tap to call function on smart phones.
PPC advertising also offers tracking and targeting. These techniques mean that you’ll know where sales are coming from and which campaigns are working so there’s no guesswork involved. Then, you can direct more resources to what works so you can keep growing.
What Working with an Atlanta PPC Agency is Like
We’ve established how working with a PPC agency can help you grow. But what does it look like? When you work with an Atlanta-based agency, they will listen to your goals, help you determine your budget, and develop the ad content before launching. When looking to hire an agency, be sure to focus on these guiding factors:
- They can offer case studies on their work to prove their results and experience.
- They use retargeting so you stay top of mind with current and potential customers.
- They adjust the strategy as needed based on how users engage (or don’t engage) with the ads.
- They send regular reports so you stay in the know.
If you’re looking for an Atlanta-based PPC advertising agency to help you grow your company online, let’s chat. Our team has worked with a variety of local businesses and are ready to build campaigns for your company that provide results. Give us a call at (404) 600-3884 or click the Let’s Talk arrow below to get started.