SEO Tip: Link Building

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How & Why Backlinks Are So Important to SEO

Building links is a core SEO service at Forward Push. In fact, the creation of backlinks can be one of the most critical components for a successful SEO campaign. While SEO itself is a multi-tiered and dynamic process, search engine algorithms continue to assign a high value to backlinks.

There was some concern in the SEO industry some time ago that the balance of results with unqualified paid-for links (generally created by directories or source sites completely unrelated to content). Google saw this as a valid concern — after all, their goal is to provide their users with the most accurate content possible, so any results manipulated by using unqualified backlinks created an issue. However, their own internal study demonstrated that the accuracy of the overall result was diminished when they completely eliminated backlinks from the algorithm.

Their conclusion? Building links is still important and a huge part of search result accuracy. Its pros far outweigh the cons of a small percentage of unqualified backlinks. Thus, it’s important to make this part of your search marketing strategy. So, how do we make that happen, particularly for small or medium businesses on a budget?

Here are a few time-tested techniques to get the job done:

  • Create Content: Good content (blogs, business marketing videos, etc.) can have legs when it gets noticed, and people will naturally create backlinks back to your site when they reference this content.
  • Social Media: Social media posts count as backlinks to your site. The other benefit is that they provide a path for grassroots sharing.
  • Syndicate & Distribute: Press releases and articles can be sent through syndication sites. Most of these services allow a certain number of backlinks per piece, so use them wisely.

You’ve probably noticed that backlink strategy involves a lot of content creation. That’s the trick to it: building links for SEO requires time and effort, particularly for quality content that gets noticed by readers. If you want to begin building backlinks for SEO but don’t have the time or energy to create content, contact Forward Push about Search Marketing services.

By Marc Apple


By Marc Apple

Marc Apple is recognized as a leader in the marketing industry and has 20+ years of experience helping businesses of all sizes improve their digital marketing. He specializes in website design, SEO, social media, and paid search programs. He is a frequent contributor to other marketing websites and speaks regularly about marketing to small business owners and startups. To learn about Marc and to contact him, visit his author bio page.


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