What’s the Best New Yahoo Logo?

For any brand, the unveiling of a new logo can be nerve racking. Now imagine you are one of the Internet’s original brands and are in the midst of a very public turnaround. That’s what happening at Yahoo tonight as part of their 30 Days of Change project.

For the last 29 days, Yahoo has released a new logo on their U.S. homepage, with the final logo to be unveiled tonight at midnight ET/9 pm PT.

What will the new logo look like? Has it already been shown over the last 30 days? One thing for sure is that they are staying very close to their prior branding. A Yahoo! Blog post that kicked off the project called the new logo “a modern redesign that’s more reflective of our reimagined design and new experiences.”

We’ll see at midnight ET tonight.

By Marc Apple