Marketing Help for Metro Atlanta Real Estate Agents
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Marketing as a real estate agent is more than posting new listings on Instagram. It’s developing a strategy that focuses on providing value for your farm area through expert local knowledge, engaging with local businesses, and implementing local SEO on your website. With this focus, you can grow your career and your personal brand.
Here’s what you need to know to market yourself as a Metro Atlanta real estate agent.
Become the Local Expert
You’re already a source of knowledge for clients new to the area, so it’s time to put that knowledge to work. Become the expert in your area, covering everything from interior designers to new restaurants to farmers markets and seasonal events on your website, in email newsletters, and on social media.
The goal is two-fold. The first is to keep you top of mind in residents’ heads, and the second is to show that you’re knowledgeable in what is available in the Metro Atlanta area.
Focus on events and information your target client would enjoy. If you’re working with families, you’re going to share different information than if you worked with millennials who aren’t looking to start a family.
A family-focused realtor could share about KidZone Atlanta’s latest offerings, while a millennial-focused realtor could share about the Peachtree Road Farmers Market opening for the season.
Becoming the local expert builds the foundation for future growth as those in your farm area become more familiar with you, your experience, and your results. Another way to build a local impact is to sponsor lunch & learns with local businesses.
Sponsor Lunch & Learns with Local Businesses
Lunch & learns are an opportunity to bring lunch to a local company and present information on a topic relevant to them. When done well, you can begin to build the rapport that is so important as a realtor.
So, what does “doing it well” mean? It means ensuring the topic fits the business and their team’s interests and needs and having a clear value add. If you’re going to a property development firm with the goal of future clients for their luxury urban high-rise, you won’t want to present on events in the suburbs. Alternatively, a lunch & learn for a fast-growing company’s HR team would be about building company culture and attracting high-quality talent.
Here’s the secret to a valuable lunch & learn: you don’t have to be the expert on these topics. Partner with someone in your network who can speak on these topics, and take five minutes in the beginning to introduce yourself before handing it over to the expert.
Like we mentioned in our previous piece on marketing for realtors, this type of marketing is focused on the long game. The more you can provide value and build a relationship, the more likely you are to gain clients through the approach. Always focus on helping them before asking for anything in return.
Implement Local SEO on Your Website
While Search Engine Optimization is a long-term solution for improving your local marketing presence, it’s definitely still worth investing in. Local SEO will help your website’s organic (non-advertising) ranking on search engines.
A basic local SEO strategy is similar to a typical SEO approach and includes:
- Localized content like blog posts on Atlanta events for families and top Metro Atlanta interior designers.
- Links to local news stories or other PR opportunities where you’ve been quoted.
- Local directories like Yelp, NAR’s database, and your area’s Chamber of Commerce.
- On-page technical SEO updates, like using “Atlanta real estate agent” instead of “real estate agent” and placing your number and address in the footer.
You may find that it’s beneficial to hire an SEO-focused marketing agency in order to properly implement these updates. When hiring an agency for SEO, make sure that they have experience in real estate and can provide case studies for long-term success. If they say they can get you on the first page of Google in 30 days, run! Those are some poor tactics that could mean trouble for your website.
We’ve worked with Mason Diasio & Company Realty Group to create an optimized website through blog posts and on-page SEO, helping them reach their goals of increased lead generation. More importantly, though, we made it user-friendly so potential buyers and sellers could learn more about them and their listings.
Marketing Help for Real Estate Agents
Growing your real estate company requires more than posting a blog post on social media. It requires a personal, localized approach so you can reach your target client and provide the value they want so they call you when it’s time to buy or sell. By focusing on their needs, you can implant yourself into the community through your marketing efforts. To start on your localized marketing strategy, give us a call at (415) 640-8009 or send us use our contact form.
By Marc Apple
Marc Apple is recognized as a leader in the marketing industry and has 20+ years of experience helping businesses of all sizes improve their digital marketing. He specializes in website design, SEO, social media, and paid search programs. He is a frequent contributor to other marketing websites and speaks regularly about marketing to small business owners and startups. To learn about Marc and to contact him, visit his author bio page.
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