June 23, 2013

Lou Reed Talks Creativity at Cannes Lions 2013

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June 23, 2013

The Use of Music in Commercials

“Unlike people who download things for free, these days things have changed. The advertising people actually pay you for what you did. It’s a startling turn of events.”

By Marc Apple

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Marc Apple

Chief Strategist at Forward Push
Before starting Forward Push, I worked for some of the world’s biggest companies: Starbucks, CBS Broadcasting, Clear Channel, and more. It was at these companies that I brought the progressive solutions and creative problem solving I had implemented at the nationally printed magazine I started in high school, to the success of my book (You Talkin’ To Me?: Thoughts & Observations on Marketing & Promotion), and my current role as Vice President of Strategic Marketing for the San Francisco chapter of the American Marketing Association.
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