Kmart’s Viral Video

We love viral videos especially when they are from big companies who take a chance with creativity, produce something worth sharing, and poke a little fun at themselves.

Kmart’s “Ship My Pants” ad is a perfect example of an old school retailer embracing the new digital video medium.

  • In just five days on YouTube the video has been viewed close to 10 million times.
  • Close to 10,000 comments have been left, the majority favorable.
  • In the last 24 hours, the video has been shared 153,119 times.
  • Currently the video has 963,434 shares with 942,799 shares on Facebook alone.

http://youtu.be/I03UmJbK0lA

Like the video? You’ll have it share it online as it’s not being shown on TV.

Updated 05/21/13: Advertising student ships his pants to Kmart’s agency and lands an internship.

By Marc Apple