Holy Ship! Kmart Video for ‘Ship My Pants’ Reaching 10 Million Views

Kmart’s Viral Video

We love viral videos especially when they are from big companies who take a chance with creativity, produce something worth sharing, and poke a little fun at themselves.

Kmart’s “Ship My Pants” ad is a perfect example of an old school retailer embracing the new digital video medium.

  • In just five days on YouTube the video has been viewed close to 10 million times.
  • Close to 10,000 comments have been left, the majority favorable.
  • In the last 24 hours, the video has been shared 153,119 times.
  • Currently the video has 963,434 shares with 942,799 shares on Facebook alone.


Like the video? You’ll have it share it online as it’s not being shown on TV.

Updated 05/21/13: Advertising student ships his pants to Kmart’s agency and lands an internship.



By Marc Apple

Marc Apple is recognized as a leader in the marketing industry and has 20+ years of experience helping businesses of all sizes improve their digital marketing. He specializes in website design, SEO, social media, and paid search programs. He is a frequent contributor to other marketing websites and speaks regularly about marketing to small business owners and startups. To learn about Marc and to contact him, visit his author bio page.


7 Steps to Having a Digital Marketing Plan Workbook

Get actionable tips for how to build your digital marketing strategy so you can grow your brand and your revenue.