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Is Your Company Mobile-Friendly?

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Having a Mobile Friendly Website in Today’s Marketplace is Essential

Did you know that over 5.1 billion of the 7 billion people on earth now own a cell phone. While some business owners believe that just having a desktop website is enough, this couldn’t be further from the truth. With 70% of all mobile searches resulting in a sale, it is obvious that your company stands to gain with a mobile friendly website.

If it Doesn’t Have Responsive Design, it Isn’t Going to Work

When a customer using their cell phone lands on your website, one of two things may occur: they jump off, or they continue exploring. What can influence this factor you may ask? Of course, this can be attributed to responsive design.

Horrible user experience, one of the main consequences of non-mobile websites, can cost you thousands, if not hundreds of thousands, of potential customers. As you may suspect, there are other benefits of a mobile friendly website as well, making it a vital feature of your company’s marketing strategy.

A Responsive, Mobile Friendly Website is Essential

Although creating a website for cell phones was once an option, it is now a necessity. Regardless of what industry your business operates within, you can take advantage of a mobile friendly website and reap benefits such as:

  • Simple User Experience – Because websites that lack responsive design can be quite difficult to navigate, customers will typically land on a site and then leave. When you have a mobile site, users will want to use their phones to make purchases or take other action.
  • Increased Sales – If you operate one of the many ecommerce stores found around the Internet, you can distinguish yourself from competitors and increase revenue by implementing responsive design. This way, customers can find what they need and check out in a simple, straightforward way because your website will adjust to their device.
  • Increased Appointment Bookings – For small business owners who provide a service, you can easily use your website to allow clients to book appointments. This helps to make your business convenient for those who don’t have time to call, while also simplifying business operations for you through automation.

Bring Your Business to the Forefront With a Mobile Friendly Website

If your small business hasn’t yet begun to take advantage of mobile users as your client base, now is the time. Premier marketing agencies such as Forward Push Media can assist you in creating a mobile friendly website that can take your company to the next level. For the benefits mentioned above and much more, responsive design is the way of the future.

By Marc Apple

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By Marc Apple

Marc Apple is recognized as a leader in the marketing industry and has 20+ years of experience helping businesses of all sizes improve their digital marketing. He specializes in website design, SEO, social media, and paid search programs. He is a frequent contributor to other marketing websites and speaks regularly about marketing to small business owners and startups. To learn about Marc and to contact him, visit his author bio page.

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