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Facebook Confirms They are Experimenting

Transcript from the video:

This is your Marketing Minute from Forward Push and maybe some of you are noticing something different in your Facebook app. For now, we’ve all been scrolling, just going, sorting right up to the top. You use your thumb and you just scroll along and stories and posts and videos, and everything just passes you by.

Well, Facebook is now experimenting with something where you would go right-to-left. They’d be combining posts and stories into one feed. Why are they doing this?

Well, Facebook is going all-in on stories, and it seems that only about 300 million daily users are using stories. And while that seems like a lot of people, and it certainly is, it’s only 10% of Facebook’s user base.

So in order to maybe get us to use stories more, they’re going to show us stories more. This is now rolling out to a very select few individuals. There’s a good chance that you’re not seeing it yet but if you are, I would like to know. Leave a comment, give me an email, and let me know.