Infographic: How To Get Back Your Website Rankings

Click to Listen

5 Ways You Can Increase Your Website’s Ranking

Many businesses suffered a loss in ranking in a search engine results page during the pandemic. There are 5 things you can do that may help your website increase it’s ranking.

  1. Schema Markup
  2. Local SEO
  3. AMP Pages
  4. FAG Page
  5. Voice Search

How do I get back my website rankings that I lost during the coronavirus?

Helpful Advice for Small Businesses that are Suffering. The Coronavirus has impacted nearly every area of business, very likely including your website's search rankings.

Is it too early to begin planning how you can recover your search rankings even as disruptions continue into the foreseeable future?

No! We've outlined 5 areas that can help you improve your ranking moving forward.

1. Schema. Schemas help add information to your website that is invisible to visitors but visible, and helpful, to search engines. The search engine's web crawlers gather information from your website's schemas, which in turn can improve your rank, impressions, and traffic by 20 to 30%.

2. Local S-E-O. This is more important than ever right now. Local S-E-O. includes both content on your website focused on your city and your Google My Business listing and can significantly increase your visibility for local searches.

3. Amp Pages. Google launched this in an effort to increase mobile web's performance back in 2016. This is important now because more people are scrolling on their mobile devices due to the lifestyle disruptions the Coronavirus has brought.

4. F-A-Qs. One of the best ways to improve your website's search ranking without a pandemic happening is by including an F-A-Qs page. Update your F-A-Qs to include information about shipping times, office or store hours, delays and any other answers your potential customers may be seeking out.

5. Voice. Voice Search is a growing segment of S-E-O and marketing, and uses your F-A-Qs to answer user questions. Be sure to create updated actions and skills for both Amazon Alexa and Google Assistant to ensure your content has a higher chance of being heard.

There are ways that you can begin to help your business. While COVID-19's impact on businesses will be felt for some time, you can improve your search engine rankings. Improve yours now with these five facets of S-E-O, including schema markups, local S-E-O, Amp pages, and F-A-Qs and voice search.

marc-apple-chief-strategist-forward-push

By Marc Apple

Marc Apple is recognized as a leader in the marketing industry and has 20+ years of experience helping businesses of all sizes improve their digital marketing. He specializes in website design, SEO, social media, and paid search programs. He is a frequent contributor to other marketing websites and speaks regularly about marketing to small business owners and startups. To learn about Marc and to contact him, visit his author bio page.

7-steps-digital-marketing-plan-workbook-cover

7 Steps to Having a Digital Marketing Plan Workbook

Get actionable tips for how to build your digital marketing strategy so you can grow your brand and your revenue.