The Importance of Using a Website Developer as a Small Business

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When creating a website for your small business, hiring a website developer is key. An experienced website developer will know that it’s more than coding your website. They’ll know that design and search engine optimization is important, and that branding is more than a color scheme. It’s how your business makes customers feel, which is conveyed through design, words, and yes, the use of color.

There are a diverse number of small businesses in Marin County, and we’ve had the pleasure of working with a number of them.

Creating a Chiropractic Resource

Balance Chiropractic in San Rafael came to us looking for a full website redesign, which is where a diverse team excels. We not only provided the website development help to create the website itself, but also have the designers and copywriters with the knowledge to create a stunning website that’s easy to navigate.


Dr. Jonathan Smith works with a variety of chiropractic issues, which means that his website could easily become hard to navigate. Instead, we developed a type of subconscious color-coded system to bring order out of potential chaos.

When working with a small business like Balance Chiropractic, our number one goal is user experience. This means that everything the website developer, designers, and writers do is focused on creating a website that’s easy to use.

  • Easy-to-navigate menu
  • Clear description of conditions treated
  • Easy-to-find contact information
  • Clean design devoid of unnecessary elements


These steps, along with an experienced website developer, created a website that won an award for Best Healthcare Website. We’re thrilled with how Balance Chiropractic’s website is giving Dr. Smith a chance to help more people in San Rafael.

Creating a Helpful Insurance Website

Insurance is something many people only consider when moving, buying a car, or when it comes time to pay their premiums. And in an area like Marin County and North Bay, insurance is made more complicated with the potential for natural disasters.


So when we began working with Scott Johnson of Marindependent Insurance Services, we wanted to create a simple yet beautiful website that makes buying insurance easy. This involved a few key steps.

When working with an insurance agent, you want to know you can trust them. This is why we chose to create a robust About page to share why those in Marin County should choose to work with Scott. This includes his background, why he’s passionate about helping Marin County homeowners and residents, and a short piece on his family.


Because Scott knew the importance of website development help, Marindependent Insurance Services has been able to grow and better serve their customers throughout Marin County and San Rafael.

Creating a Caring Environment Online

Margaret Perlstein, MFT is a Licensed Marriage and Family Therapist in Corte Madera who focuses on helping people navigate through trials in their lives. We wanted to highlight the customized care that Margaret offers, so we used that theme throughout her website.


  • Home page focused on who she helps
  • Her methodology featured on her Home and About pages
  • Calming design and color scheme
  • License and certifications

Because therapy is a highly specialized field and requires higher education and certifications, it was important to highlight Margaret’s accomplishments. We accomplished this by sharing highlights on her About page and providing a link to her full CV. This minimizes excess copy on her website while still providing interested visitors the chance to see all of Margaret’s experience.


By creating this informative and calming space online, we as website developers were able to help Margaret Sue Perlstein stand out in San Rafael as a trusted Licensed Marriage and Family Therapist.

You’re busy running your company, so bringing on a team for website development help means you get a high quality website without the headache. At Forward Push, we believe in a long-term relationship that begins with a website developer and continues with a full marketing and content team to help deliver the results you’re looking for.

Interested in talking more? Give us a call at 415-640-8009


By Marc Apple

Marc Apple is recognized as a leader in the marketing industry and has 20+ years of experience helping businesses of all sizes improve their digital marketing. He specializes in website design, SEO, social media, and paid search programs. He is a frequent contributor to other marketing websites and speaks regularly about marketing to small business owners and startups. To learn about Marc and to contact him, visit his author bio page.


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