How to Use Video to Generate Awareness for Your Business

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A Video Press Release Can Raise Awareness & Website Traffic

For smaller businesses targeting local markets, organic search engine visibility is more important than ever before. While traditional SEO strategies still provide the foundation for a successful campaign, Google has begun indexing multimedia into search results, and this provides another avenue to achieving strong highly targeted rankings. When done correctly, a video press release campaign can create this additional exposure, generating both short-term results and big-picture staying power that opens up doors to expanded search engine optimization.

We recently wrapped up a two video press release project with excellent results for our client. He not only saw an increase in website traffic, but his visibility within the community and his profession was raised.

By Marc Apple


By Marc Apple

Marc Apple is recognized as a leader in the marketing industry and has 20+ years of experience helping businesses of all sizes improve their digital marketing. He specializes in website design, SEO, social media, and paid search programs. He is a frequent contributor to other marketing websites and speaks regularly about marketing to small business owners and startups. To learn about Marc and to contact him, visit his author bio page.


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