How to Measure Organic SEO Traffic

Are your SEO efforts working?

Quite often the goal of a client will be to rank high in a SERP (Search Engine Results Page) ranking, and solely look at those results as a measure of success. In today’s post and current Google Penguin updates world, where personalization, social signals and your location are tailoring what you see, this might not be the best way to tell if your efforts are making a difference.

That’s why we also like to look at organic SEO traffic as an indicator of what’s driving traffic to our client’s sites.  Here’s three easy steps you can take using Google Analytics to see your organic SEO traffic.

1. Log in to Your Google Analytics Account

Click on Traffic Sources, then All Traffic. This will give you an overview of your site’s total traffic including organic, paid, direct, branded, etc.

2. Breakdown the Traffic

Under Search, you’ll see a link for Organic. This will show you your organic (non-paid) traffic only.

3. Remove Branded Keywords

Now that you are only looking at non-paid organic traffic, you’ll need to remove all of the branded keywords that Google Analytics includes in this count. Don’t let the sound of this daunting task stop you. It’s easy to do. Export the data to an Excel file and sort it alphabetically. Look for your brand name and remove it. For example, we would delete the rows with Forward Push. What’s left are the keywords that have generated traffic to your site from organic SEO.

The Google Caveat

You might have noticed a line in your data called (not provided) in your Google Analytics. This is data that Google does not share with site owners for their own purposes. Keep this is mind as your analysis your data, although it won’t be 100% accurate it is a very good idea of what is taking place due to your SEO efforts. Keep track on a monthly basis and see how you are doing.

Need help with generating more organic traffic? Sign up for a FREE Marketing Push Start Session now. A 30 minute call could make the difference between that ‘someone’ and ‘no one’ finding your site.


By Marc Apple

Marc Apple is recognized as a leader in the marketing industry and has 20+ years of experience helping businesses of all sizes improve their digital marketing. He specializes in website design, SEO, social media, and paid search programs. He is a frequent contributor to other marketing websites and speaks regularly about marketing to small business owners and startups. To learn about Marc and to contact him, visit his author bio page.


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