3 Ways to Help Your Business Be Found in Local Search
If you own a local business, the ability to be found at the top of a Google search is most likely one of your main priorities. It can either be a thorn in your side or you have done the necessary tasks to increase the odds of being found.
A recent local search study revealed that 78 percent of local-mobile searches resulted in an offline purchase. Let’s take a look at three things you can do now to help increase your chances of being found.
Tip #1 Be Where the People Are
Don’t waste your time trying to get listed in every online directory. Take the time to set up proper profiles on Google+ Local and Yelp. You’ll want to do Google+ Local for two main reasons: 1) it helps your business show up in an organic search and 2) it puts your business on Google Maps.
You’ll want to claim your business on Yelp not because it’s a go-to site for many people, but because Yahoo and Bing are now pulling their local results from Yelp.
With any directory listing, make sure your profile is up-to-date with your latest address, website URL, email, phone number, and hours of operations. Be sure to add photos and ask your current customers to write reviews for your services.
Tip #2 Don’t Skip Out on SEO
When it comes to local searchers, they want a certain type of information to be found easily on your website.
What to Put on Your Website
- Phone number
- Contact information
- Products or Services pages that are optimized by keywords
- Images that are searchable
- Specific landing pages to promote specials, sales, items of interest
Tip #3 Make it Mobile Friendly
For local businesses, not having a mobile site is asking potential customers to not do business with you. When a prospect comes to your site from an organic search, an online directory, or a social media link, your site should be easy to navigate and not be a point of frustration. If your current website isn’t mobile optimized, now is the time to do it.
The research mentioned earlier concluded that when someone does a local search on a mobile phone, they do make a purchase (78% of the time), and that 76% of those purchases happened the same day, 63% within hours.
You’ve Been Found
Following these steps will help ensure your business is found in a local search. Once these have been completed, your next step is to create a marketing strategy that includes content, email marketing, and events.
* Source: comScore, Neustar Localeze, 15 Miles
By Marc Apple