Geo-Targeted Marketing For Small And Medium Local Businesses

In today’s always-on media environment, it can be difficult to stick out from the crowd. As a Marin advertising and marketing agency for small and medium local businesses, we see this firsthand. In many situations, success stems from using creativity to build a smart geo-targeted campaign, one that gets your brand in front of an appropriate audience.

The best part about this? You don’t need an extravagant budget to get noticed.

Case in point: we recently worked with a technical college looking to stand apart from the crowd. With some creative thinking, the school was able to advertise on the local CBS affiliate’s morning show — the exact demographic the school wanted. Rather than buy a traditional commercial slot, the school acted as a “coffee cup sponsor” with its logo displayed on a coffee mug. Anchors would mention the school on camera, and the school’s administrators and students showed up to discuss what they did. This lent a personal touch to the school’s advertising campaign, providing a name and face to the brand while receiving repeated mentions for reinforcement. And all it took was a single cup of coffee.

Watch how IBMC, a for-profit career college based in Colorado, was able to receive numerous morning show mentions on CBS.

http://youtu.be/mvhhLrerEX8

Forward Push specializes in Marin advertising and marketing for small and medium local businesses. Need a creative marketing solution on a budget? Contact Forward Push to discover the possibilities.

By Marc Apple