How to Generate Great Website Content
Generating web content is one of the basic rules of inbound marketing. So if you’ve got your website set up and you want to jump on the inbound train, you may be wondering where to start with content. The idea of creating web content may seem overwhelming to some, but by following these three simple rules, you’ll have an easy system in place for regularly crafting content that converts.
Rule #1: Post Regularly
We’re all guilty of letting things slide due to having one too many things on our plate. When it comes to inbound marketing and web content, it’s critical to NOT let things fall off your radar. You’ve probably seen business blogs where the so-called latest news is something from more than a year ago. Those types of things create the impression that the business is out of touch or apathetic to customer engagement. The best way around this is to make a reasonable schedule and keep it — and if you can get additional staff to chip in on the content, that will make things much easier.
Rule #2 Try Different Types Of Content
Piggybacking off of #1, one easy way to craft regular content is to use a variety of content types. Not every piece of web content has to be a 500-word blog post. In the realm of written posts, you can report news, quote and respond to other articles, put up press releases, and post Q&A sessions, all in addition to a standard written blog article. Other types of content include mini-photo galleries, videos, infographics, and podcasts. This keeps the reader engaged with a variety of options to digest, and it makes it easier on your staff to be creative as well.
Rule #3 Include A Call to Action
Whatever type of content you create, be sure to include a call to action at the very end. A call to action is an important component that encourages the reader/viewer to engage in an action, whether that action is to reach out for more info, sign up for a newsletter, download an ebook, or something else. Calls to action are usually located at the end of content and should build upon the topic/style of the content. For example, a marketing company’s blog post about using social media should offer a downloadable ebook on social media as a call to action rather than something tangentially related like search engine optimization.
The rules above are part of Forward Push’s ebook 25 Website ‘Must Haves’ For Driving Traffic, Leads, & Sales. The full version covers web content generation and many more topics, including:
- Search engine optimization
- Website design basics
- Conversion techniques
- Blogging best practices
- Social media
- And much more