Build Websites Around People, Not Content

When you’re developing your online presence, website personalization can seem like a formidable challenge. While you might have a generalized audience to target your content and marketing efforts towards, every customer is different, and not every customer will respond similarly to the content placed in front of them.

Of course, website giants like Amazon have the ability to transcend beyond this common barrier due to massive resources. But, what if you run a smaller company and want access to the same benefits? Luckily, there are alternative ways in which you too can take advantage of website personalization.

The Idea of Website Personalization isn’t Necessarily New

While website personalization has been gaining more attention in recent years, the idea of tailoring experiences for your users is nothing new. Amazon has the capabilities to customize your website experience based upon past behavior, actions, your buying processes, interests, and more, your business does not. However, there are other ways that you can take advantage of website personalization as well.

One of the best ways that small-to medium-sized businesses can take advantage of website personalization is through email marketing. Not too long ago, personalization was driving new strategies in email marketing, meaning that different customers would receive different emails based on their interests or the types of products or services they commonly purchased. As you can imagine, this helped to substantially increase the number of customers opening their email, giving businesses a clear advantage.

Witness Personalized Email Marketing in Action

At Forward Push Media, we have the personalized email marketing plans that you need to reach potential customers. We can work together to develop segmented marketing lists that give you the ability to personalize the experience for each and every customer. This way, content will always be relevant and worth reading.

For example, let’s say that you own your own chiropractic office. You will have a variety of clients, ranging from those who want adjustments to weekend warrior athletes. Clearly, the interests of these two divergent groups aren’t going to be one and the same. So, when you need meaningful email marketing strategies, you can send monthly stretching tips to your weekend warriors and tips on eating right and staying well to those who use your adjustment and other general services.

Personalization isn’t the way of the future, it’s here now for your local, small business. 

By Marc Apple