Your Small Business Website Options
For B2B companies, you probably already know that you need a website. The big question for you is more likely “How much should I spend on a website?” That’s an important question because prices can scale with functionality, so understanding what your specific needs are becomes a top priority when creating a budget for a company’s website. Not all B2B businesses have the same requirements based on their target audience, and to really gauge cost, it’s critical to have clearly defined requirements. Otherwise, it’d be like walking into a car dealership and saying you need a vehicle instead of specifying you need an SUV with good gas mileage and storage capacity.
With that in mind, let’s take a closer look at the different models of possible websites available to businesses. At the end of this article, you should have a good sense of what you need.
Brochure B2B Websites
This is the basic foundation of any B2B website, and in many cases, that’s good enough. Brochure-style websites typically have about five pages that break down your company history, services, and contact information. For example, when we worked with a solo entrepreneur recently, that’s essentially all he needed. His business was built around word of mouth and networking rather than SEO, and he didn’t have a need for additional robust functionality like ecommerce or secure form transmission — it was simply a branded, visually pleasing, and modern website that communicates to the viewer.
On top of that foundation, your B2B company may want additional functionality to streamline your processes and provide useful features for your customers. We commonly get requests for ecommerce (secure purchases through the site) and calendar booking, or sometimes both. For example, we have built websites for a number of medical offices, and online booking is instrumental to their business. Similarly, the site we built for Inked Well (a local SFMade cosmetic company) required online processing. Only a certain segment of businesses will have these types of site needs.
For businesses that get customers through any online means — that is, they are not solely a word-of-mouth business — SEO strategy is another option. In terms of website build, there are a number of pieces that should be planned in advance, such as activation of a blog, structural permalinks, and meta tag configuration. Page content and site index also have to be crafted with SEO in mind, so a site may have many more pages outside of the standard five found on a brochure site. However, the true work comes once the site is launched in the form of a long-term content strategy.
Additional Interactive Features
This one’s hard to categorize because you never know what you might need. For example, we’ve worked with tech startups that wanted interactive demos available for visitors. We’ve also had small businesses that want their site to be utilized for showcasing their office, testimonials, and personality. These features and options are discussed during initial meetings, and once the scope of the design and coding has been established, we can provide an estimate for cost. Because we emphasize a custom solution for every client, it’s truly a unique project in price and scope every time.
So Really, What Does A B2B Website Cost?
If you’re reading this, you probably want a hard number by now. Just trust me when I say this — any web developer giving you a hard number without even discussing your needs is doing you a disservice by not considering a truly custom solution. Our goal is to deliver a site that meets your functional and branding needs, so the best thing to do is to understand the options above, then get in touch for a more detailed conversation about what you’re looking for. I promise it won’t be painful and you’ll gain a much better understanding of what you need and what’s involved.