How Do We Shop Online?

Everyone is buying online but how?

Shopzilla, an online price comparison website, surveyed 9,000 online shoppers from April 24-30, 2013 and found that:

85% of purchases were made from the desktop, followed by 11% on an iPad

11% first saw their most recent purchase in an email from a store. Second was 8% for in a magazine.

78% didn’t look at the product in a store before buying

75% said price was a factor in their purchase

Forward Push Media offers anonymous audits to see how your business is working with customers compared to your competition. Every audit is customized to your needs and provides a one-of-a-kind insight through a mystery shopping process.


By Marc Apple

Marc Apple is recognized as a leader in the marketing industry and has 20+ years of experience helping businesses of all sizes improve their digital marketing. He specializes in website design, SEO, social media, and paid search programs. He is a frequent contributor to other marketing websites and speaks regularly about marketing to small business owners and startups. To learn about Marc and to contact him, visit his author bio page.


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