Has Google Solved The Market Research Dilemma?

Google has once again innovated the way businesses can reach their customers. With Google Consumer Surveys, there’s no need to hire a research firm and wait weeks for results; targeted surveys can be created easily and quickly, with results — and in-depth reports — available nearly immediately. As VP of Marketing Strategy for the San Francisco chapter of the American Marketing Association, this application immediately caught my attention. And after looking further into it, it looks like Google’s come up with another winner. Read my complete thoughts on Google Consumer Surveys at the San Francisco American Marketing Association’s  blog.

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By Marc Apple