Expand Your Audience With Google+ Post Ads
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New AdWords Style Platform Increases Blogging Exposure
If you’re a business owner, Google AdWords is probably part of your marketing strategy. However, while AdWords focuses just on pay-per-click ads, Google’s +Post Ads works in a similar fashion with one key difference: it shines the spotlight on blog posts and articles. It’s targeted paid traffic for your content, which makes it a simple and effective path to growing your brand and building customer trust.
Let’s take a step back and look at the purpose of content creation. Whether it’s a blog post, infographic, or business marketing video, quality content establishes you as a subject matter expert that provides insight and advice for your potential and existing customers. A single view may not immediately convert a sale, but it grows your brand and generates traction for business down the road by planting the seed of trust.
In many cases, content remains within your existing readers, social media/email blasts, and search engine wanderers. Unless it goes viral, it’s got a limited scope. That’s where Google +Post Ads come in.
Here’s how it works:
- Google +Post Ads are based on the Google+ platform. You are required to have at least 1,000 followers to enable access.
- Google +Post Ads work similar to AdWords with display based on targeted keywords and budget.
- Like other Google+ content, viewers can like or share content.
- While you can promote a full blog post, studies have shown that shorter content gets a better call to action.
Every Google+ Post Ads campaign starts with strong, relevant content. Need help with that? Forward Push Media provides content creation services, from creative to business marketing videos. Find out how to create and succeed at Google+ Post Ads with a free Marketing Push Start Session.
By Marc Apple
By Marc Apple
Marc Apple is recognized as a leader in the marketing industry and has 20+ years of experience helping businesses of all sizes improve their digital marketing. He specializes in website design, SEO, social media, and paid search programs. He is a frequent contributor to other marketing websites and speaks regularly about marketing to small business owners and startups. To learn about Marc and to contact him, visit his author bio page.
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