The Executive’s Social Media Dictionary

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Social Media Terms to Know

The person behind the big desk in the corner office scratches their head and wonders what all the talk about connecting, liking, and pinning really means. They know it’s how things are done “now-a-days,” but what do all these terms mean and can you tell me in terms I can understand?

Yes, we can! Here’s our Top 10 social media related terms that every executive should know.

1. Circles: This is a Google+ term that refers to the groups you can create within your profile and how you share information with them. Your Business circle might only see work related updates while your Sports circle gets all the latest scores and stats from your favorite teams.

2. Connections: These are the people that you have “connected” with on LinkedIn. The benefits of being someone’s connection is you can see their full profile, send them messages and share updates between each other.

3. Hashtag or #: Found on Twitter and used to add context and metadata to tweets. They are clickable, meaning when clicked Twitter will search and show you other mentions of that Hashtag. An example of a tweet with a hashtag would be, Learning about #Internet lingo this afternoon.

4. Like: The Facebook Like button allows users to give the “thumbs up” to your post, updates and photos. When a user Likes your content it posts to their Facebook wall letting their friends know their Likes as well.

5. Meme: Anything that spreads quickly on the Internet (goes viral) and is duplicated in various ways by many different people. Some famous memes have been the Internet’s reaction to “binders full of women,” “Big Bird will work for… pictures or anything to do with a cute kitten doing what kittens do best.

6. Pin or Pinning: What you do on Pinterest when you like someone’s content (their pins). When you Pin something, it gives them a nod of approval and Pins it to your boards as well.

7. Tag: Words or phrases that represent what the blog, website, post or article are about. They help with Search Engine Optimization as well as letting the reader know what they about to read.

8. Tweet: Whatever you can write in 140 characters or less in an update from your Twitter profile is a Tweet.

9. Retweet: What happens when your Tweet is “taken” by another user and sent out from their account. You still receive credit for sending it out first by having the symbol RT and your Twitter handle mentioned in the Tweet they send out.

10. Widget:  A small application with limited functionality that can be installed on a web page. It pulls information from the Internet and displays it in a more condense form.

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By Marc Apple


By Marc Apple

Marc Apple is recognized as a leader in the marketing industry and has 20+ years of experience helping businesses of all sizes improve their digital marketing. He specializes in website design, SEO, social media, and paid search programs. He is a frequent contributor to other marketing websites and speaks regularly about marketing to small business owners and startups. To learn about Marc and to contact him, visit his author bio page.


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