Does My Business Need a Marketing Strategy?

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What’s Your Marketing Game Plan?

A marketing strategy is key to any business. Going without it is essentially like a sports team heading into a game without a coach — the tools may be in place to get the job done (your staff and products/services), but without a coach to strategize a path to victory (engaging and converting customers), you’re left betting on blind luck.

And just like a coach wouldn’t use the same game plan for every opponent, we customize your marketing strategy with your situation and goals in mind. For example, a local brick and mortar store faces competition from other local shops, big box stores, and online stores — so how does it stand out among that crowd? Similarly, a tech startup is in a rapidly changing environment with swift competitors from around the globe — so how can it react and adjust on the fly?

These types of questions are the tentpoles of any marketing strategy. However, the digital world has added another spin to how marketing is handled. Things like micro-targeting, landing pages, and execution on new or evolving platforms are all as integral as traditional marketing ideas.

That’s all part of what we examine during our detailed client intake process.

Of course, it starts with the strategy but it doesn’t end there. Strategy is the foundation, but we also focus on execution of the actual marketing plan. What’s the value in this? Imagine the expenses if you created on staff positions for a web developer, copywriter, online marketing analyst, and more. The combined annual cumulative cost for a five-person team could easily meet $500,000 on average.

Or you can hire us — an experienced, professional, and cost-effective team built to meet and exceed industry standards.


By Marc Apple

Marc Apple is recognized as a leader in the marketing industry and has 20+ years of experience helping businesses of all sizes improve their digital marketing. He specializes in website design, SEO, social media, and paid search programs. He is a frequent contributor to other marketing websites and speaks regularly about marketing to small business owners and startups. To learn about Marc and to contact him, visit his author bio page.


7 Steps to Having a Digital Marketing Plan Workbook

Get actionable tips for how to build your digital marketing strategy so you can grow your brand and your revenue.