What is Blogging for Businesses?
Blogging as a business involves sharing information that relates to your company that your potential customers would find valuable. This builds a connection so that, when they’re ready to purchase, they go to you instead of your competitor.
Is Your Atlanta Area Business in Need of Blog Articles?
If you’re looking for an Atlanta marketing agency that specializes in blogging for small businesses, let’s chat. We can help you grow online in a way that’s best for you.
Take a look below at how we have helped these other Atlanta based businesses with their website blogging needs.
5 Mistakes Small Businesses Make when Blogging
Grow your company by avoiding these top five mistakes.
While it may seem like a waste of time, your website’s SEO ranking and readability depends on your use of headlines, numbered lists, and bolded phrases. Help your potential customers easily skim your blogs by breaking your blog up into sections, with a headline (larger text) introducing each section. The code used for headings also help how search engines view your page, so it’s important to use Header 1, Header 2, and Header 3 as needed.
By improving your blog’s formatting, visitors will better grasp your message and are more likely to convert into your newest customer.
Stuffing with Keywords
Keywords stuffing, or including a chosen keyword multiple times in each paragraph, is a big SEO no-no. It creates a bad user experience, which search engines will decrease your website’s ranking in search results.
Lucky for you, algorithms are sophisticated enough today that stuffing isn’t necessary. We recommend focusing on using it once in the intro, two to three times in the middle, and once at the end.
Blogging only works if you’re posting a minimum of once per month, though two to three times is ideal. This not only helps build the amount of content visitors can explore, but it also signals to search engines that your website is active, and therefore more likely to be of serve to users.
If you can only manage one blog per month, then make that your goal. Avoid long gaps without blogs, though, because that decreases your chances of ranking for your industry.
While it’s important to monitor what competitors are posting about, it’s also important to not copy their work. Not only is it copyright infringement and a poor business practice, but search engines will put more emphasis on the original work.
You can pull general topic ideas, but make sure all blogs are written from scratch and include your point of view. After all, that’s why customers buy from you!
Expecting Results Overnight
While we’d love to say that blogging can bring in results overnight, that’s just not the case. Anything good takes work, and that includes blogging. Commit to a minimum of six months of regular blogging using best practices like we’ve outlined above and you’ll begin to see results like increased web traffic, more leads, and higher revenue.