Client Spotlight: TeamLogic IT
Building Confidence Through Marketing for Atlanta IT Specialists
Rick Higgins of TeamLogic IT of Dunwoody, a suburb of Atlanta, was looking for a marketing expert to launch a proper marketing campaign using Search Engine Optimization (SEO) and Search Engine Marketing (SEM). After discussing the company’s needs, we created a thorough marketing strategy that covered SEO and SEM, as well as a new website and content strategy with a podcast.
The Problem: Limited Marketing Assets for Limited Results
“We needed a marketing expert,” Rick shares. He wanted to bring on a team, because he wanted high quality across the board, not just one or two areas that a single marketing hire can bring.
This is why we love working with Atlanta businesses! We get to support their goals and they get high-quality marketing.
They needed a new website with strong SEO, and Rick also wanted to begin running pay-per-click campaigns to capture potential customers who are showing an intent to purchase. With these problems listed out, we got to work.
The Solution: A New Website, Search Engine Marketing, and Podcast Strategy
Our final strategy focused on building brand awareness and increasing sales leads for his services. This resulted in a new website, SEO, SEM, and a podcast. Throughout this process, Rick enjoyed working with the team, saying, “I found the process to be very effective and a good use of time.”
We designed the website to provide easily accessible information on each of TeamLogic IT’s services. Through this, we improved the company’s SEO ranking. This is also something we continue to improve through ongoing SEO services.
Our SEM strategy focused on appearing when potential clients showed an intent to purchase. As we work on optimizing certain search terms and the types of ads that drive leads, we’ll continue to bring in leads for Rick and his team.
The podcast is designed to not just build awareness around the company, but also to establish Rick as an expert in the field.
The Results: High-Value Marketing Assets & Results
We met Rick’s needs of creating high-value marketing assets, and we’re continuing to produce results through SEO, SEM, and the podcast.
He shares, “The follow up is 10 out of 10… Forward Push is not just tactical, but strategic. I can call Marc at any time.”
TeamLogic IT was looking to build their business, and they’re happy with the growth they’re already seeing. We’re proud to provide the strategy and execution to support that goal as we continue our relationship with Rick and his team.
If you’re looking to grow your business online, let’s chat. We can create a customized plan for you based on your needs, existing assets, and goals. Call us at (415) 640-8009 or send us a message.
By Marc Apple
Marc Apple is recognized as a leader in the marketing industry and has 20+ years of experience helping businesses of all sizes improve their digital marketing. He specializes in website design, SEO, social media, and paid search programs. He is a frequent contributor to other marketing websites and speaks regularly about marketing to small business owners and startups. To learn about Marc and to contact him, visit his author bio page.
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