Client Spotlight: Lawrence Henderson
and BOSS Consulting

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Atlanta Website for Small Business Client

BOSS Consulting is a veteran-owned company that helps companies develop new mindsets and processes through coaching, in-person training, and hands-on workshops. We met President and Chief Learning Officer, Lawrence Henderson, through a local professional organization.

When we discovered he was looking for an Atlanta-based website development agency with a personal touch, we knew that he’d be a great fit for our next website project.

Spoiler alert: Lawrence says that everything that I’ve desired to have happen is happening.


The Problem: An Outdated Website for a Forward-Thinking Service

Lawrence’s previous website was outdated in design and function, and he also knew that it was too redundant to properly educate potential clients. It was designed by a programmer who was new to design, so it lacked function and clarity.

The goal was to create a website that clearly outlined the who, what, where, when, why, and how of BOSS Consulting. With that goal in mind, we got straight to work.


The Solution: A Website Built from the Ground Up

The first step of any website project is a thorough creative brief. This covers who Lawrence is, what BOSS Consulting’s services are, and the types of websites he does and doesn’t like. While he found it “cumbersome”, Lawrence also saw the value in it. “I had to do my homework on what I wanted my website to be,” he explains.

And that’s why we do it! We know it’s detailed, but between the creative brief and our review call, we get all the information we need so that the rest of the project moves smoothly.

Once the call was done, we started the design process with placeholder text while our writer developed the website copy. At Forward Push, we believe in getting the home page right before designing the rest of the website. This ensures that everything is set, so the only work to be done after are minor edits.

After Lawrence approved the text, our designer placed it into the website. All edits were done on an online tool, which reduced the number of calls and emails needed.

He shares, “Marc and Jake were very responsive to feedback.” Because of our specific timeline for website development, the feedback process streamlined the final weeks of the project so the website could launch on time.


The Results: A Website That Communicates & Drives Revenue

As we alluded to above, Lawrence has already seen a positive impact from his new website. Potential clients can easily discover who he is and what he stands for, which is essential for consultants.

It’s simple, well-organized, and what Boss Consulting needs to grow.

“Forward Push helped me connect the dots to what I wanted to have in the industry,” Lawrence shared. We’re proud to help BOSS Consulting continue to grow through a clean, mobile-optimized website that delivers on the goal to emphasize who Lawrence is and how he helps clients.

If you’re looking for an Atlanta-based website agency, let’s chat. We can develop a website that fits your needs just like we did for BOSS Consulting. Give us a call at (404) 600-3884 or send us a message.


By Marc Apple

Marc Apple is recognized as a leader in the marketing industry and has 20+ years of experience helping businesses of all sizes improve their digital marketing. He specializes in website design, SEO, social media, and paid search programs. He is a frequent contributor to other marketing websites and speaks regularly about marketing to small business owners and startups. To learn about Marc and to contact him, visit his author bio page.


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