Click This! What's Happening on the Internet
No longer will social media spoil my TV viewing, flat design is changing how we create, and I’m still watching cable, are you? Happy clicking!
App of the Week
Don’t Let Your Friends Ruin Your TV Surprises
If you’re a fan of Breaking Bad, Dancing With The Stars or any TV show whose results or cliffhangers could be spoiled by a single tweet or Facebook posting, do we have the iOS app for you. Say hello to Spoiler Shield.
Spoiler Shield allows you to choose from more that 30 pre-selected TV series making sure you don’t read anything that will ruin it until you have a chance to watch the program on your DVR.
We like Spoiler Shield because not only does it block tweets or status updates that mention the show’s name, it blocks known words and phrases from shows using it’s own algorithm.
The other thing about Spoiler Shield is that it still posts the update to your feed, but hides the content. If you really can’t wait, you can always double click the shield and spoil it for yourself.
Spoiler Shield is only available for iOS devices, but an Android version is in the works.
Web Design: The Future Is Here
The office water cooler was buzzing this week as we discussed how our beliefs in branding and strategy are affecting our web designs for clients. You can image the lively discussion as team members shared their thoughts and reasons why. Here’s a quick breakdown of what we came up with:
1) Mobile and Web design are now the same. In a world that is moving to responsive web design, there is no distinction.
2) Content is still king. Users consume content with real value; it’s the design that enhances the content experience.
3) Apple’s iOS7 flat design allows users to experience the world in a whole new way. Gone are gradients, bevels, and shadows to simulate a 3-D experience. Will this be a fad or long-lasting?
Have You Cut the Cable Cord?
A new survey by PriceWaterhouseCoopers has revealed that the talk of consumers cutting the cord to their pay-TV provider are overblown and exaggerated.
Turns out that most people surveyed said they subscribe to more than one video service, with cable television being number one among all pay-television options.
Here’s what the survey found:
Seventy percent of the respondents said they subscribe to cable TV
26 percent said they have TV service through a satellite provider
Netflix was the second-most popular subscription service for TV shows, with 41% saying they currently subscribe to the online video service. It was no surprise that three-quarters of the respondents, 18 to 24, said they watched content streamed through a Netflix account.
The millennial generation continues to lead the way online as they were even more likely to have multiple subscriptions than older consumers. More than half of the consumers ages 18 to 34 said they subscribed to more than one video service. In contrast, only 19% of those in their 50s said they have multiple video subscriptions.
By Marc Apple
By Marc Apple
Marc Apple is recognized as a leader in the marketing industry and has 20+ years of experience helping businesses of all sizes improve their digital marketing. He specializes in website design, SEO, social media, and paid search programs. He is a frequent contributor to other marketing websites and speaks regularly about marketing to small business owners and startups. To learn about Marc and to contact him, visit his author bio page.
7 Steps to Having a Digital Marketing Plan Workbook
Get actionable tips for how to build your digital marketing strategy so you can grow your brand and your revenue.