What Should Every Startup Website Have?

By Marc Apple / July 21, 2015 / 0 Comments

Website Design For Startups When you deliver startup marketing services, you’ll inevitably get asked about websites. “Should I buy a template?” and “where should I start?” are some of the more popular ones. For the first question, the answer is simply “no”, but the second one is a bit more of a conversation. There’s no…

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Five Things Every Startup Should Avoid with Their Marketing

By Marc Apple / July 1, 2015 / 0 Comments

Does Inbound Marketing Make Sense for a Startup? Sometimes, what startups DON’T do for their marketing is as important as what they actually do. That’s one of the most common nuggets of wisdom I give out when discussing startup strategy and inbound marketing, though if you want to be zen about it, it’s probably a…

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Why Startups Don’t Advertise…Or Do They?

By Marc Apple / June 19, 2015 / 0 Comments

Change Your Definition Of Advertising When I work with startups, marketing and advertising are often foreign territory for them. This is pretty understandable; after all, they’re buried knee-deep in getting their startup off the ground, and that usually means focusing on development 110%. When the topic of advertising does come up, some startups ask about…

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6 Essentials For Startup PR

By Marc Apple / June 12, 2015 / 0 Comments

Building The Foundation For Your Startup’s PR Strategy As a marketing firm in the Bay Area, it’s inevitable to be asked about startup PR. To be fair, I get asked about PR a lot from businesses of all shapes and sizes, but startups in particular like to kick the tires at Forward Push. We’re in…

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Should Startups Invest In Content Creation?

By Marc Apple / May 18, 2015 / 0 Comments

Does it Make Sense For Startups to Create Content? I wind up interfacing with a lot of different San Francisco startups at different events, and the conversation invariably turns to marketing, and then I get questions about one of the biggest trends in marketing: content creation. More specifically, why is it such a big deal…

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5 Ways For Startups To Maximize Social Media Usage

By Marc Apple / May 12, 2015 / 0 Comments

Social media has been a concern for startup marketing for a number of years now. However, I still get many questions about it, and deservedly so — it offers many marketing possibilities and options for startups. So when I talk to clients and get asked “Should my startup use social media for marketing?” I often…

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Marketing Services For San Francisco Tech Companies

By Marc Apple / August 24, 2014 / 0 Comments

How Startups & Tech Companies Can Stand Apart From The Crowd Hi there, you’re in a San Francisco tech company? Or you’re in a Silicon Valley startup? Welcome to the party, and try not to get lost in the millions of other people milling about. As HBO’s comedy Silicon Valley astutely noticed, it’s hard to go…

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Successful Marketing For Tech Start-Ups

By Marc Apple / August 10, 2014 / 0 Comments

Startup Marketing Conference Startup marketing can be a tricky beast. You’ve only got so much time and resources to spend, and the field is incredibly competitive. How does a tech startup get traction against all odds? In most cases, it’s identifying a message and a target audience, then creatively connecting the dots between the two.…

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