Small Business

Marc Apple on Brandcasting Podcast

Podcasting: Content Creation that Builds Trust and Loyalty

By Marc Apple / October 19, 2021 /

  Marc Apple and Clark Buckner met at a networking event when they just happened to sit down together at the same table for lunch and a presentation. They recently sat down together again to talk about the power of podcasting in the B2B space on the first episode of Buckner’s new podcast, Brand Casting. …

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BBB of Atlanta

Marc Apple Joins BBB Atlanta Board Of Directors

By Marc Apple / October 13, 2021 /

Atlanta Digital Marketing Leader Joins Better Business Bureau (BBB) Board of Directors Marc Apple, Founder and Chief Strategist at Forward Push, was recently sworn in as one of the newest members of the board of directors for the Better Business Bureau (BBB) of Metro Atlanta, Athens, and NE Georgia. Forward Push is one of Atlanta’s…

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building-a-small-business-website

3 Things a Small Business Website Design Must Have

By Marc Apple / September 24, 2015 /

What Does a Small Business Website Need I’m often asked, “What features does my small business website need?” In almost every situation, my answer is “Only what you need.” Small business websites are capable of many different bells and whistles these days, but in many cases taking a straight forward approach will enable you to…

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website-development-design-san-rafael

Websites for Local Businesses

By Marc Apple / August 26, 2015 /

San Rafael Website Developer When picking a web developer, you literally have the whole world to pick from. For businesses in San Rafael and the San Francisco Bay Area, that means that your options range from a local business such as Forward Push to developers on the other side of the planet. So why would you…

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how-to-generate-business-referrals

Top Five Referral Marketing Ideas

By Marc Apple / August 14, 2015 /

How to Generate Business Referrals You want more referral marketing ideas. Good call — you’re not alone. According to Hinge Marketing, 71% of business prospects ask for referrals. Beyond the numbers, we’ve all heard the anecdotal evidence. Who fixed the plumbing in the house? Friend of a co-worker. Why’d you buy your car at that…

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small-business-seo-tactics

Does a Small Business Need SEO?

By Marc Apple / August 3, 2015 /

What is SEO? If you’re looking at breaking into the digital marketing space, then you’ve probably heard about search engine optimization, or better known as SEO. SEO is one of the things I get asked about the most, mostly because it’s a buzzword that has lasted well over a decade — and for good reason!…

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business-marketing-priorities

2015 Small Business Marketing Priorities

By Marc Apple / March 30, 2015 /

Survey Results: Brand Awareness, Budget Decisions, & More Forward Push surveyed 100 American business owners (50 employees or less) to learn more about their 2015 small business marketing priorities. This article is part of a series to take a closer look at the results, including the decided emphasis on brand awareness. Question 1: What are…

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link-building-case-study

Link Building for Local Businesses: Case Study

By Marc Apple / February 3, 2015 /

Background This client was a healthcare provider with a single location. The practice’s target audience focused solely on the local market. In addition to getting patients for their location, the practice offered free health education classes. Not only did this give back to the community, it created exposure to a new group of potential patients.…

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How To Engage Your Local Business Customers With Social Media

How To Engage Your Local Business Customers With Social Media

By Marc Apple / December 17, 2014 /

What Social Media Should Your Local Small Business Be Using? Between Facebook, Twitter, Pinterest, Instagram, and LinkedIn, the variety of social media options for businesses today can seem both intimidating and overwhelming. With potential customers operating on one or more of these platforms, businesses that fail to rise to the challenge to manage several accounts will…

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small-business-saturday-2014

Celebrate Small Business Saturday in Marin

By Marc Apple / November 22, 2014 /

It began as a way to remind shoppers of a pleasant alternative to shopping malls This year, as the American Express Small Business Saturday enters its fifth year, San Rafael counts itself as a proud partner in the initiative to rally shoppers around and generate excitement for local businesses. American Express Launches an American Tradition  A…

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