Real Estate Agents Successfully Generate Leads on TikTok

Real Estate Agents Successfully Generate Leads on TikTok

In the early days of the platform, TikTok was largely a place to create sound memes and perform viral dances. The average user was in their teens. Creators were only beginning to establish themselves as the platform moved toward commercialization and monetization by influencers. As a result, a lot of real estate professionals didn’t see…

Read More

Why Small Businesses Should Use Social Media

Why Social Media Still Matters For Small Business  Even after unprecedented global events, we’re still bullish on small business. In fact, 31% of small business owners who closed temporarily in the wake of COVID attribute customer support to their ability to reopen. As a small business it’s always better to have more ways to communicate…

Read More

What is a Great Small Business Marketing Strategy?

Does Your Small Business Need a Marketing Strategy or a Marketing Plan? Spoiler alert: To be successful, a small business needs a marketing plan and a marketing strategy. Your marketing strategy informs your marketing plan. What is a Marketing Strategy? The strategy is your overall process for reaching your business’ key prospects and turning them…

Read More

How an Online Review Strategy Can Win You More Business

Your Customers Are Probably Already Reviewing You Online “Critic” used to be a paid position. Newspapers hired out restaurant and movie reviews. Their readers relied on these professional opinions to make buying decisions. The internet democratized the job of the critic. Platforms sprung up to collect everyone’s opinions on things including products and services. Humans…

Read More

10 Best Practices for Small Business Websites

Turn Your Small Business Website Into a Profitable “Second Location” As a small business owner, you’ve probably thought more now than ever before about your website. The recent events have changed the way business gets done, especially for local businesses that didn’t rely on website traffic as heavily as foot traffic. But one of your…

Read More

15 Tips to Help Small Businesses Get the Most from Paid Ads

The bottom line of many small businesses can benefit from implementing paid ads as part of an overall digital marketing strategy. Paid ads work alongside your search engine optimization (SEO) efforts to help you dominate search engine results (SERP) and win more clicks and customers away from your competitors. The success from paid ads comes…

Read More

The 4 Essential Strategies to Optimize Your Local SEO

The 4 Essential Strategies to Optimize Your Local SEO

If you’re wondering how your business can win more business, the answer is probably local search. Whether you’re a professional service provider or run a brick-and-mortar store, local SEO is the fastest way to get more of the right traffic to your business. You may be wondering what difference there is between your overall SEO…

Read More

Why Every Small Business Needs a Local Linking Strategy

Why Every Small Business Needs a Local Linking Strategy

Links are one of the most important ranking signals for Google’s algorithm. But what exactly are links?  How do you get them?  Why do they matter? There are two types of links: internal and external.  Internal links point to other pages on your own website. External links are earned when an outside website links to…

Read More

Podcasting: Content Creation that Builds Trust and Loyalty

Marc-Brandcasting-Featured

Marc Apple and Clark Buckner met at a networking event when they just happened to sit down together at the same table for lunch and a presentation. They recently sat down together again to talk about the power of podcasting in the B2B space on the first episode of Buckner’s new podcast, Brandcasting.  Apple is…

Read More