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Category: Marketing

How Law Firms Can Use Website Directories

Do you want to improve your law firm’s SEO presence overnight? While this may sound like a one-way ticket to get blacklisted from search results, this is a completely search engine-legal way to improve your law firm’s presence online. The secret is utilizing website directories. These websites are an aggregator for attorneys in a geographical READ MORE

7 Elements Every Legal Website Needs

How to Increase Leads for Your Legal Practice Imagine you had an opportunity to bring in potential clients while you were fighting for your current ones. With a fully optimized website, you can. These best practices will help you determine exactly what you need to improve your website’s success. Let’s get started with some basics: READ MORE

EAT-ing Your SEO to Remain Competitive

* If you haven’t read Part One of this series, EATing Your Way to an Improved Google SEO Ranking, start here and come back. How Your Business Can be Competitive Online SEO has become highly competitive, albeit more restricted, in the last five years. This means that focusing on an up-to-date and thorough strategy is READ MORE

Is Digital Marketing Worth the Cost?

In short, and if done well, yes! Digital marketing has a low barrier to entry, making it ideal for small businesses. You don’t need a six-figure budget for a successful online presence, either. It is, though, still an investment. And we’re here to demystify what exactly that means for you. Content Creation Content creation is READ MORE

4 Ways to Promote Your Small Business Online

How to Ensure Potential Customers Find You You have your business plan and your product or service is starting to sell, but you know you need to market yourself. There’s an array of options to market small businesses online, whether you want to increase sales, generate buzz around a new product, or start a lead READ MORE