Category: Marketing

Is Digital Marketing Worth the Cost?

In short, and if done well, yes! Digital marketing has a low barrier to entry, making it ideal for small businesses. You don’t need a six-figure budget for a successful online presence, either. It is, though, still an investment. And we’re here to demystify what exactly that means for you. Content Creation Content creation is READ MORE

4 Ways to Promote Your Small Business Online

How to Ensure Potential Customers Find You You have your business plan and your product or service is starting to sell, but you know you need to market yourself. There’s an array of options to market small businesses online, whether you want to increase sales, generate buzz around a new product, or start a lead READ MORE

The Top Marketing Challenges for Small Businesses

The growth of digital media has made it more affordable and easier than before for small businesses to grow online, but it’s still a challenge to reach the right potential customers. In our year-end marketing survey, we asked small business owners to share what their biggest marketing-related challenges were. This question provides ideal insight into READ MORE