Getting the Right Mix of Marketing Strategies for Your Law Firm

counsel to counsel podcast guest marc apple of forward push

Forward Push’s Marc Apple Talks Legal Marketing Fundamentals With Attorney Stephen Seckler On The Counsel To Counsel Podcast. Stephen Seckler’s Counsel to Counsel is a podcast for attorneys looking for career advice and business guidance. Marc Apple is the founder of full-service law firm marketing agency Forward Push and an expert digital marketing strategist. The…

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Why SEO Matters For Law Firms

SEO Matters For Law Firms

Optimizing Your Website is Critical to Your Success Search engine optimization (SEO) is the foundation of any comprehensive digital marketing plan.  When it comes to promoting yourself online, it seems like every lawyer is the “best” lawyer – or at least competing for that designation. It’s not enough to hope Google thinks you’re the best…

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Why Your Law Firm Should Have a Blogging Strategy

Why Your Law Firm Should Have a Blogging Strategy

If you’ve heard that blogging is dead – fallen victim to social media – rest assured that blogging to attract more clients and cases to your law firm is a strategy that is very much alive and well. In fact, over 77% of internet users still regularly read blogs, and businesses that have a strong…

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Local SEO for Law Firms

Local-SEO-for-Law-Firms

More and more people are searching for professional service providers “near me.”  This type of search activity led to the development of local SEO which can be considered a sub-discipline of traditional SEO. Estimates put nearly half of all Google searches in the local category and that’s why it is critical that you develop a…

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Essential Guide to Instagram for Lawyers

Instagram Tips For Law Firms

If you’ve never considered Instagram for anything other than sharing pictures of your dog or your last brunch, you may want to reconsider how effective Instagram is for creating brand awareness and driving likes and followers directly to your law office website. Granted, Instagram isn’t right for every practice area – only 20.6% of people…

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How to Generate Internet Leads for Your Law Firm

How to Generate Internet Leads for Your Law Firm

Online Lead Generation for Successful Law Practices It wasn’t too long ago that all a lawyer needed to do to find clients and be successful was to hang a shingle and take out an ad in the Yellow Pages. It’s not that simple now. Competition is fiercer than ever, and your potential clients have more…

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16 Tips To Win More Law Clients With Pay Per Click Ads

Win More Clients With Pay Per Click Ads

Our Best Tips to Dominate PPC So You Can Grow Your Law Practice Legal remains one of the most competitive industries and it isn’t cheap to target keywords that will start bringing in high-quality leads. When you’re looking at spending $5-300 or more per click, you want to get your ads and targeting right from…

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10 Benefits of Social Media Marketing for Law Firms

Why Social Media Matters for Growing Your Law Practice The first place your next client is going to look for a lawyer is online. As part of their research, potential clients are checking you out everywhere – including on social media.  As a result, these platforms have become some of the most effective digital marketing…

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