Digital growth isn’t about whether you prefer social media or SEO, it’s about how you use them to reach customers. After all, once you’ve acquired a customer, will you always link them with the acquisition method? While it’s important to know which channels are working, the only thing that matters is that you’re watching and READ MORE
Compound marketing gives you the time to properly invest in your small business and/or startup’s marketing strategy. When done consistently and done well, it has the same effect as compound interest: exceptional results over time. By creating the right kind of long-term inbound marketing strategy, you can enhance your budget and your results. How Can READ MORE
Topic clusters are a type of content strategy aimed at building strategic content development to enhance a website’s SEO ranking. Creating content without a detailed plan no longer works. Instead, small businesses are finding success with meaningful content developed for their target audience, organized into clusters on their website. As Jason Miller of LinkedIn explains, READ MORE
You know your Atlanta small business’s website needs to have the basics like what you do and who you are. But did you know that you need additional resources in order to create the maximum impact possible on potential clients? As websites continue to grow in complexity and ability, it’s important to remember the important READ MORE
Following up with customers is a type of marketing, and can be a valuable asset when growing your business. Your potential customers’ inboxes are crowded, so you need to break through the noise. This is done by creating a personal connection, instead of cold-calls and pitches. Customers need to know how much you care. This READ MORE
Marketing your small business can be overwhelming, but it doesn’t need to be. In order to grow your referrals, it’s important to prioritize. Then you can find your marketing mix and make a plan. When deciding how to grow your business, the most important aspect is your time and ability. There are many things we READ MORE
You’ve got your website — professionally designed, professionally built. But what happens when people visit your site? That’s where a call to action (CTA) comes into play. Traffic without movement creates limited value for a business website, but effective CTA can convert visitors into customers. For businesses, one of the best ways to visually communicate READ MORE
Today we are happy to announce that we are a 2016 Gold recipient of a prestigious Hermes Creative Award. Winning for the category of infographic, our entry entitled “It’s All About Scale” was used in a campaign by Bay Area tech startup Capriza.