Taylor Law Group
Learn how we helped this law firm reach more clients and increase their case load through solid marketing principles.
Overview
The Taylor Law Group needed a strong website to drive more traffic and qualified leads their way.
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Background
Taylor Law Group is a law firm specializing in the wide range of legal issues confronting families of all kinds. They represent clients in divorce, adoption and elder care law proceedings and provide mediation services in disputes.
Their attorneys litigate issues related to child custody and support, alimony and division of property. Taylor Law also handles pre-marriage legal services, paternity claims, advance directives, guardianships and domestic and elder abuse cases.
Taylor Law Group was founded by Clarence O. Taylor IV, who has been licensed to practice law in Georgia since 2001. He is an experienced trial attorney with a network of legal peers throughout Georgia and has served as a magistrate judge.
Clarence Taylor
Taylor Law Group
“Forward Push was equally able to provide results and perform efficiently and beyond expectation due to Marc's guidance and tutelage.”
Our Solution
An Updated Approach To Design Meets SEO Best Practices
• SEO
• Website Design
While we weren’t starting completely from scratch, we still made sure to plan thoroughly before beginning. This included a full creative brief and outlined what we would use from the current website and what our team would create.
Website Design That Inspires Trust
Improved UX For Retention
Increased Traffic To Their Website
The Strategies We Implemented
We started the website design process by looking at what their current website didn’t have in terms of design and functionality. From there, we included the content we could re-use, updated as needed, and shaped our new content to match.
Before launch, we thoroughly tested every step of the potential client’s experience as a part of our quality control process. Then we launched and began monitoring so we could make ongoing performance improvements.
We backed up their strong technical SEO foundation with localization and other off-page techniques to increase traffic. This included thorough keyword research for their local area. Because they had never utilized legal directories before, we prioritized that during the process.
New Website Designed To Increase Conversions
Optimized User Experience For Better Functionality And Greater Lead Conversion
Localization And Off-Page SEO To Supplement Their Technical SEO
Legal Directory Listings For Backlinks And Increased Lead Traffic
Results
An Increase In All The Important Metrics
With the new site improvements and SEO strategies in place, the Taylor Law Group saw more traffic,
more site user interaction, and a huge jump in one crucial area: new clients.
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Increase In Page ViewsClarence Taylor
Taylor Law Group
“It has been a pleasure working with the company and Marc individually. I look forward to a continuing and productive relationship in the future.”
Satisfied Clients
Attorney And Law Firm Marketing Knowledge
All together, our approach increased organic and referral traffic, greater searches from their city, and more page views, which showed that users were spending more time engaging with the content.
Our work on the legal directories paid off, too – after launch, legal directories became the firm’s top referral source, accounting for over 50% of referral traffic.
Taylor Law now has a website worthy of a modern and trusted law firm and all the strategies in place to help them attract and keep new prospects. We will continue to monitor and optimize the site to make sure it keeps working hard for these hardworking lawyers.
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