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ROLLING HILLS PEDIATRIC DENTRISTRY

Improving Online Visibility with Video Press Releases

Overview

Rolling Hills Pediatric Dentistry had the foundation as a high-quality dental office in Fairfield, California, but they wanted to accelerate their growth.

YouTube Viewership Increase

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First Week Impressions

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US News Papers

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Magazines

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Premium News Partner Websites & Opt-In Journalist Subscriber Lists

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Background

Rolling Hills Pediatric Dentistry is committed to providing high-quality dental services to kids while setting the foundation for proper oral health. Their focus on parent education and patient care has helped them build a reputation in their community as a full-service pediatric dental office.

The Problem

Sharing a Kid-Friendly Environment

Parents want the best dental care possible for their kids, which means Rolling Hills Pediatric Dentistry needed to make parents feel comfortable. They want every patient to learn how to enjoy visiting the dentist. Text on a page doesn’t convey this, so they came to us to find a way to introduce the team to families.

Working with Forward Push is the Best!

"I am now President Elect of the California Society of Pediatric Dentistry
and this weekend I had a conversation with the President Elect of the
American Academy of Pediatric Dentistry. I was a bit surprised when he
said that he had the pleasure of meeting me in cyberspace and included
a link to the press release."

Dr. Dennis Nutter

Dr. Dennis Nutter, Dentist

Rolling Hills Pediatric Dentistry

Teeth checkup at dentist's office. Dentist examining girls teeth in the dentists chair
Little girl sitting in the Rolling HIlls Pediatric dentists office

Our Solution

Utilize Video Marketing to Establish Their Brand Online

  • Video Production

  • Search Engine Optimization

Video Production

We used a thorough video production process to help prepare the team members in the videos and ensured we captured the information we needed. Because we shot these videos in the office, we introduced the space to families before they even stepped foot into the practice.

Search Engine Optimization

We used SEO on their YouTube page to ensure their videos were discovered. This included keyword research to ensure that the title and description were more likely to appear in the results for applicable searches.

Dr. Nutter video screenshot
A bear and children brushing each others teeth in Dr. Nutter Rolling Hills Prediatric Dentistry video
Dr. Nutter video at work video screenshot

Results

Practice Growth without Paid Advertising

Both videos continued to rank within the top three results for both YouTube and Google long after the videos were published, which increased organic website traffic for a significant and successful presence within his community. Most importantly, these videos helped the practice care for more patients and their families in the Bay Area.

See who else we've helped

How we helped a small business by creating a social media-focused product launch strategy that helped them sell out the same day.

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