Omnirax Furniture Company
Building a Stronger Future
Through Inbound Marketing.
Overview
Defining and spreading Bay Area's Omnirax’s vision and industry expertise to their three target markets: startups, small businesses, and home offices. We laid the foundation with a new product catalog and built their presence with inbound marketing, including blogs, infographics, email newsletters, and video creation.
This product launch strategy resulted in:
Background
Omnirax is a leading broadcast furniture design company, most known for their work with The Ryan Seacrest Foundation, KIRO Seattle, and Entercom Communications in San Francisco. They also design and manufacture incredible office furniture grounded in collaboration and ergonomics.
Working with Forward Push is the Best!
“Before I met Marc Apple we had a good looking functionally impaired website. After working with Marc and his Forward Push team we now employ a targeted Inbound Marketing strategy that has transformed our site into a highly functional user-friendly lead generating machine resulting in a significant increase in new business...
“Marc listens and he is responsive. He is helpful, effective, results-oriented and fun to work with. I wholeheartedly recommend Marc and Forward Push to anyone who wants to take their marketing to the next level.”
Philip Zittell
President, Omnirax Furniture
Our Solution
Content Generation For Thought-Leadership
Online Catalog
Omnirax wanted to stand out in their industry, so we created a new kind of online furniture catalog: one with multi-directional images (GIFs), layout ideas, product specifications, and more. These full web pages, compared to PDFs, helps potential customers envision Omnirax products in their offices to entice them to schedule a consultation.
Monthly Blogs and Infographics
Content is the core of any great inbound marketing strategy, so we used blogs and infographics to help define and disseminate their key points. This included interviewing past clients and sharing their design ethos of Collaborative Ergonomics, as well as industry news.
Email Newsletters
Marketing requires staying top-of-mind with potential customers, so we implemented a monthly email newsletter to share company and industry updates as well as a call-to-action to schedule an initial consultation.
Video Marketing
We used a few different types of video content to build out their library. By filming furniture installs at clients’ offices, we could show part of the process and how the unique Omnirax designs work in an office. We also used user-generated content to showcase how easy it is for clients to put their furniture together.
Because all Omnirax furniture is made in-house, we filmed behind-the-scenes videos to show how the furniture is designed and created.
Results
Improved Lead Generation For Business Growth
We continued to work with Omnirax to drive leads through organic search, and have increased leads by 50% year over year. Through this inbound marketing strategy, organic search traffic has increased 12%, and direct traffic by 15%. Their top lead generation page has over 20 keyword rankings, and their homepage has over 75.
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