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Omnirax Furniture Company

Building a Stronger Future
Through Inbound Marketing.

Overview

Defining and spreading Bay Area's Omnirax’s vision and industry expertise to their three target markets: startups, small businesses, and home offices. We laid the foundation with a new product catalog and built their presence with inbound marketing, including blogs, infographics, email newsletters, and video creation.

This product launch strategy resulted in:

increase in leads year after year

0%

increase in organic search traffic

0%

increase in direct traffic

0%

Keyword rankings on the top lead generation page

0+

Keyword rankings on their Home page

0+

Background

Omnirax is a leading broadcast furniture design company, most known for their work with The Ryan Seacrest Foundation, KIRO Seattle, and Entercom Communications in San Francisco. They also design and manufacture incredible office furniture grounded in collaboration and ergonomics.

The Problem

An Outstanding Reputation Without Outstanding Reach

Omnirax knew they needed an inbound marketing agency that could share their outstanding reputation with a new audience. They have exceptional industry knowledge and their goal was to become thought leaders in their space. They also wanted to stand out in an industry that is very set in their approach, and we were up to the task.

Working with Forward Push is the Best!

“Before I met Marc Apple we had a good looking functionally impaired website. After working with Marc and his Forward Push team we now employ a targeted Inbound Marketing strategy that has transformed our site into a highly functional user-friendly lead generating machine resulting in a significant increase in new business...

“Marc listens and he is responsive. He is helpful, effective, results-oriented and fun to work with. I wholeheartedly recommend Marc and Forward Push to anyone who wants to take their marketing to the next level.”

Philip Zittell, President of Omnirax

Philip Zittell

President, Omnirax Furniture

Omnirax Conference Table
Red and white desks for the Omnirax Open Floor Office Furniture

Our Solution

Content Generation For Thought-Leadership

  • Online catalog

  • Monthly blogs and infographics

  • Email newsletters

  • Video marketing

Online Catalog

Omnirax wanted to stand out in their industry, so we created a new kind of online furniture catalog: one with multi-directional images (GIFs), layout ideas, product specifications, and more. These full web pages, compared to PDFs, helps potential customers envision Omnirax products in their offices to entice them to schedule a consultation.

Monthly Blogs and Infographics

Content is the core of any great inbound marketing strategy, so we used blogs and infographics to help define and disseminate their key points. This included interviewing past clients and sharing their design ethos of Collaborative Ergonomics, as well as industry news.

Email Newsletters

Marketing requires staying top-of-mind with potential customers, so we implemented a monthly email newsletter to share company and industry updates as well as a call-to-action to schedule an initial consultation.

Video Marketing

We used a few different types of video content to build out their library. By filming furniture installs at clients’ offices, we could show part of the process and how the unique Omnirax designs work in an office. We also used user-generated content to showcase how easy it is for clients to put their furniture together.

Because all Omnirax furniture is made in-house, we filmed behind-the-scenes videos to show how the furniture is designed and created.

Omnirax diagram of WeDesk showing Collaborative and Ergonomic Features
Omnirax Modern Furniture for the Modern Age
Omnirax Open Plan Clusters screenshot of furniture

Results

Improved Lead Generation For Business Growth

We continued to work with Omnirax to drive leads through organic search, and have increased leads by 50% year over year. Through this inbound marketing strategy, organic search traffic has increased 12%, and direct traffic by 15%. Their top lead generation page has over 20 keyword rankings, and their homepage has over 75.

“We now employ a targeted Inbound Marketing strategy that has transformed our site into a highly functional user-friendly lead generating machine.”

See who else we've helped

How we helped a small business by creating a social media-focused product launch strategy that helped them sell out the same day.

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